10 Must-Know French Local Apparel Brands for the Epitome of French Style

Published On: March 26, 2025    By: chen hui

10 Must-Know French Local Apparel Brands for the Epitome of French Style

In the fashion industry, France has an important place all the time. For people who love the French language and culture, local French apparel is not only the clothing but also the crystallography of its art and culture. Today, we – Aung Crown, a custom Chinese clothing supplier, will introduce 10 local French apparel brands for all when choosing French-style outfits.

1. Sézane

1.Sézane

Founded by Morgane Sézalory in 2013, Sézane is a French fashion brand and specializes in creating pretty and durable products and gets in touch with its consumers through its brand story and mission. Its product lines include women’s apparel, shoes, bags, accessories, etc. Sézane has focused on detailed designs and is often presented through romantic printing, tender colors, and classic tailoring to show modern female’s elegance and confidence. Besides that, Sézane has emphasized sustainable development and adopted eco-friendly materials and fair trade for production.

Sézane’s products are not only suitable for daily wear, but also can fit the needs for special occasions, which are favored by fashionistas worldwide.

  • Creation: 2013
  • Founders: Morgane Sézalory
  • Head Office: Paris, France
  • Price Range: €100 to €250 (EUR)
  • Official Website: https://www.sezane.com

2. Sandro

2.Sandro

Created by Évelyne Chetrite in 1984 in Paris, Sandro is famous for its modernism, simple, and urban styles, including women’s clothing and men’s clothing. Sandro has been great at combining classic elements with modern designs to create fashionable yet practical single items. For example, Sandro women’s clothing series has presented women’s independence and confidence through delicate tailoring and fine fabrics. Sandro men’s clothing series has shown modern men’s competence and elegance through lines and structures. Up to now, Sandro has more than 450 boutiques and is favored by fashion designers worldwide.

The essence of Sandro is that its design can present the cool and elegance of Paris and it is a fusion of French casualness and modern chic, which can meet urban women’s and men’s dressing needs. Moreover, Sandro differs itself from others is that it can ingeniously integrate classic and modern, keeping designs simple and sophisticated at the same time. Therefore, Sandro clothing is not only suitable for daily wear, but also can show personal dressing styles.

  • Creation: 1984
  • Founders: Évelyne Chetrite
  • Parent: SMCP Group
  • Trade Name: Sandro Paris
  • Head Office: 150 du Boulevard Haussmann, Paris, France
  • Price Range: €150 to €500 (EUR)
  • Official Website: https://www.sandro-paris.com

3. Maje

3.Maje (2)


A delicate Bohemian French fashion brand, Maje was founded by Judith Milgrom in 1998, and it is world-famous for its romantic and feminine designs with a little rebellion. Its product lines cover things from female’s apparel, shoes to accessories, featuring refined embroidery, laces, and tassels. What’s more, Maje is also a master brand that is good at using gentle colors and lightweight fabrics to create cozy and stylish pieces that can fit various occasions.

3.Maje

Maje has blended Parisian elegance and freedom spirit, which is deeply favored by fashionable women worldwide and has become a staple of Parisian flair.

  • Creation: 1998
  • Founders: Judith Milgrom
  • Head Office: Paris, France
  • Price Range: €150 to €500 (EUR)
  • Official Website: https://www.maje.com

4. Sessùn

4.Sessùn


A French fashion brand, Sessùn is full of a sense of art with a sustainable development theory. Created by Emma François in 1996, the inspiration for Sessùn was derived from South American travels and multi-culture. Furthermore, Sessùn is renowned for its simple, natural designs and rich craftsmanship. In addition, Sessùn’s design also integrates retro and contemporary elements to display French elegance and casualness. Thus, Sessùn clothing is suitable for daily wear and can show personalized fashion attitudes at the same time. Sessùn often integrates hand-made stuff with its design to reveal a unique art sense, like embroidery or weaving.

4.Sessùn apparel

Besides that, Sessùn generally improves its comfort and durability by choosing natural, quality fabrics like organic cotton, linen, or wool. The unique point that Sessùn varies from other brands is that it respects traditional craftsmanship, and can integrate conventional crafts with modernized designs. Sessùn simultaneously insists on sustainable development and each piece is full of details and respect for nature.

  • Creation: 1996
  • Founders: Emma François
  • Head Office: Paris, France
  • Price Range: €100 to €300 (EUR)
  • Official Website: https://www.sessun.com

5. Rouje

5.Rouje

Settled up by Jeanne Damas, a French designer in 2016, Rouje is famous for its classic French style and retro elements. The inspiration for Rouje comes from Parisian females’ daily wear to reiterate competence, elegance, and confidence. Rouje has various product lines from women’s clothing, shoes, and makeup. Often featured floral dresses, high-waisted denim pants, and red lips as its features.

Rouje focuses more on detailed designs by adopting premium materials to create stylish yet practical pieces, which are favored by fashion lovers worldwide. Rouje is a fashion brand that is full of French romance and confidence.

  • Creation: 2016
  • Founders: Jeanne Danmas
  • Head Office: Paris, France
  • Price Range: €100 to €250 (EUR)
  • Official Website: https://www.rouje.com

6. Zadig & Voltaire

6.Zadig & Voltaire

In 1997, Thierry Gillier created Zadig & Voltaire in Paris, France, often abbreviated as Z&V. Z&V is a fashion brand that is filled with rebellion and Parisian elegance. Z&V generally combines French elegance with rocking spirit, which is favored by free, independent and personalized people. The brand name – Zadig, comes from Voltaire’s novel – Zadig, indicating wisdom, philosophy, and adventure spirit and shown in its designs. Z&V stands out by its cashmere sweaters, leather jackets, ripped jeans, and printing Tees, highlighting comfort and uninhibited attitudes. Z&V also blurs the traditional gender limit and ingeniously blends female and male elements to encourage people to express themselves.

In general, Z&V selects quality fabrics to create pieces that combine comfort and high-fashion senses, such as Italian cashmere and luxurious silk. In designs, Z&V likes choosing metal rivets, skull patterns, and structural tailoring to show the unique rocking charm.

7. Carven

7.Carven

Carven is a French brand created in 1945 by Carmen de Tommaso who changed her name to Marie-Louise Carven later. Carven is one of the most historical and high-fashion French brands. The design has both elegance and modernism, particularly suitable for petite females. The founder – Lady Carven quickly occupied a place for Carven in fashion through her prominent tailoring and her deep, unique understanding of Parisian women’s fashion.

Carven clothing generally adopts delicate printing, simple contours, and tender colors, which makes Carven clothing suitable for daily wear and can easily handle formal occasions. Carven designed outfits for French royalty, Egyptian royalty, and Hollywood stars in the early stages. In recent years, Carven has gradually become youthful and combined French elegance with trends to launch more pieces that cater to modern women’s lifestyles, such as slick tailoring jackets, smooth dresses, and architectural coats.  

  • Creation: 1945
  • Founders: Carmen de Tommaso (became Marie-Louise Carven later)
  • Head Office: Paris, France
  • Price Range: €200 to €600 (EUR)
  • Official Website: https://www.carven.com

8. Tara Jarmon

8.Tara Jarmon

Tara Jarmon was created in 1986 by Tara, a Canadian student, and David Jarmon, an enterprise. Here is a romantic sense behind this Tara Jarmon. An encounter between an enterprise, David Jarmon, and a young and lovely Canadian student, Tara. Together, they combined their talents and gave birth to a business – a line of women’s ready-to-wear clothing. David manages the business. Tara is in charge of the design and gives the brand her name and spirit. Then, the brand is born.

Tara Jarmon has got its reputation and place in fashion for its elegant, sassy, colorful, and feminine designs. Besides that, Tara Jarmon accentuates delicate tailoring, soft contours, and prime fabrics to create pieces that are must-haves in most Parisian women’s wardrobes. In addition, Tara Jarmon is very good at applying bright colors such as lemon yellow, lake blue, and carrel red to combine with unique printing and fine embroidery to create pieces with French charms. Thus, Tara Jarmon’s dresses, shirts, and long coats are particularly popular. The design style is between classic and modern designs, which is suitable for both formal occasions and daily wear. Furthermore, Tara Jarmon has also continuously released special series like “Tara by Tara Jarmon” and “Atelier Tara” emphasized minimalist lines. Such a diverse design style makes females of different ages find their clothing in Tara Jarmon.   

  • Creation: 1986
  • Founders: Tara and David Jarmon
  • Head Office: Paris, France
  • Price Range: €150 to €500 (EUR)
  • Official Website: https://www.tarajarmon.com

9. The Kooples

9.The Kooples

The Kooples is a well-known fashion brand for its rocking culture and Parisian elegance. Created by the Elicha brothers – Alexandre, Laurent, and Raphaël, in 2008, the name – Kooples is derived from “Couples”. The Kooples clothing often emphasizes unisex or couple-matching designs to offer fashion inspiration for couples or lovers. Furthermore, The Kooples’ designs are affected by the England rocking culture and vintage army style. Its main clothing is delicate tailoring suits, close-fit jackets, slim jeans, and printed shirts. The whole style is pretty cool, which is suitable for people who like personalized styling. The Kooples has cooperated with famous musicians, models, and artists to launch limited editions, becoming trendier.

  • Creation: 2008
  • Founders: the Elicha brothers (Alexandre, Laurent, and Raphaël)
  • Head Office: Paris, France
  • Price Range: €150 to €500 (EUR)
  • Official Website: https://www.thekooples.com

10. A.P.C.

10.A.P.C

A minimalism French fashion brand, A.P.C. is recognized by its minimalist and high quality, and its full name is Atelier de Production et de Création, founded by Jean Touitou in 1987. A.P.C. is one of the reps of French minimalist fashion brands. A.P.C. is renowned for its sober, practical design styles, and emphasizes fabric and excellent craftsmanship to make pieces that are never out of style. The most famous and popular pieces in A.P.C. are Japanese Bare Denim pants, simple cashmere sweaters, and loose tailoring shirts. A.P.C. clothing is mainly neutral and minimalist, which is suitable for people who pursue laid-back luxury and delicate styling.

It’s popular due to the hot of its high-quality HAS.P.C. Denim series. These jeans are treated through special treatments with a unique color-fading effect as time goes by, which makes the HAS.P.C. Denim series the first choice for most people. Besides the classic style, A.P.C. also launches limited editions by cooperating with lots of famous designers and brands like Nike, Carhartt WIP, Junya Watanabe, etc.

  • Creation: 1987
  • Full Name: Atelier de Production et de Création or A.P.C.
  • Founders: Jean Touitou
  • Head Office: Paris, France
  • Price Range: €100 to €400 (EUR)
  • Official Website: https://www.apc.fr

After exploring these 10 local French clothing brands, we believe that you know these charming French fashion styles. Based on their unique designs, high qualities, and the passage of time, these clothing items can be classic symbols in French wardrobes. No matter whether you pursue elegance and delicateness or favor avant-grade styles, this local French style can meet your demands. Moreover, we hope that all can find themselves French styles, integrating with French fashion culture into daily wear, and letting the French flavor shine in every turn!